CHALLENGES IN THE HOTEL INDUSTRY AND SOLUTIONS: A CASE STUDY OF LAKE NAIVASHA RESORT.

Abstract

The hospitality industry plays a significant role in the global economy with its diverse services, including accommodation, food and beverage, events, and tourism. However, the sector faces several contemporary issues and challenges that have the potential to impact its growth and development. This study will provide an overview of the most significant problems and challenges facing the hospitality industry today and the effective solutions needed.