THE EFFECT OF GOVERNMENT POLICIES ON THE DEVELOPMENT OF THE HOTEL INDUSTRY IN KENYA- CASE STUDY FOR THE FIVE-STAR HOTELS IN NAIROBI, MOMBASA, AND KISUMU.

Abstract

This research proposal aims to investigate the effect of government policies on the development of the hotel industry in Kenya, specifically focusing on five-star hotels in Nairobi, Mombasa, and Kisumu. The study will utilize a mixed-methods approach, using interviews and questionnaires to collect data from hotel owners, managers, and employees. The hotel industry is a significant contributor to Kenya's economy, and government policies play a crucial role in its growth and development. However, there is a limited understanding of the specific policies that impact the industry and how they affect its growth. Therefore, this study seeks to explore the relationship between government policies and the development of the hotel industry. The research will involve a sample of hotel owners, managers, and employees from five-star hotels in Nairobi, Mombasa, and Kisumu. The data collected from the study will be analyzed using both qualitative and quantitative methods. The qualitative data will be analyzed thematically, while the quantitative data will be analyzed using descriptive statistics. The study's findings will contribute to existing knowledge by identifying the specific government policies that have a significant impact on the development of the hotel industry in Kenya. This information will be useful in informing policymakers on the formulation of effective policies that promote the growth of the industry. Additionally, the study's findings will be useful to hotel industry stakeholders, particularly hotel owners, managers, and employees, in understanding the impact of government policies on their businesses and their roles in the industry's development. In conclusion, this research proposal presents an opportunity to gain insights into the effect of government policies on the development of the hotel industry in Kenya. The study's findings will be useful in guiding policymakers in formulating effective policies that promote the industry's growth and in providing industry stakeholders with a better understanding of the industry's development.